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About Us
Crunk is the term popularized by Lil' Jon, the Atlanta born megastar Hip-Hop artist and producer, to describe a style of music that influences the youth and street scene of Atlanta and the entire south. For over a decade, Lil' Jon has put his signature
sound to this southern music scene that has taken the country by storm and influenced a generation. Lil' Jon and his click of southern
Hip-Hop artists are fully responsible for the rise and popularity of underground 'club bangers" currently fueling the club scene across the
country. Letting loose, feeling free, and expressing yourself is crunk.
Hip-Hop has broad appeal because it was birthed from the truth. Though everyone is not from the streets, everyone has his or her own truth to tell, thus everyone can relate to Hip-Hop. Like Hip-Hop, crunk speaks to the genuineness of everyday street life. Crunk is a bi-product of Hip-Hop and southern pride and resilience. The significance of family, be it biological or community, and uninhibited pride fro your city or 'hood' is central to the appeal of crunk on a youthful southern generation. With its global influence, the Hip-Hop community is not only defined by its music, but also by its fashion, culture, and languages the definitive alternative for dynamic multimedia - channeling the users' total media experience, as well as providing sponsors and partners a viable alternative to market their products, increase brand recognition and sell directly to consumers through intimate, immediate interaction. As the 'CRUNK-AINT-DEAD' community and platform evolves, you will be able to enjoy an amazing amount of exclusive, behind the scenes video from Lil Jon, his click, the music industry in general and of course the Crunk Fans. |
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